PFC acts as the face of numerous food locations on Purdue's Campus. I was tasked with crafting numerous videos ranging from Instagram stories and TikToks to interviews and highlight reels. I am currently creating material for the reopening of the Purdue Memorial Union in January of 2022
These projects included storyboarding, filming and editing footage as well as organizing, conducting and filming interviews interviews and creating motion graphic assets. Along with another team member, I crafted a style guide for company as a brand language. With PFC running multiple large restaurant chains, I had to balance the necessary corporate brands with PFC's brand.